April 28, 2020
2:00 pm - 3:00 pm
Digital Marketing in the nonprofit world is constantly shifting. Many organizations are still tiptoeing in as they see diminishing returns with traditional channels and techniques while others have been born into a digital age navigating social media and the range of digital opportunities.
Today’s crisis is making many ask what direction to take. Do we double down on digital and push through to the other side? Do we cut all advertising until the future is more clear? Many aspects of our lives have dramatically changed though we must remember that we can control our reactions to our circumstances.
The sector as a whole should be looking for opportunities to stretch their marketing dollars during this time, using every resource available to identify new audiences, engage new communities, and find long term sustaining donors. We will touch on all aspects of this with a deeper dive into the Google Ad Grant as a can’t miss resource and how to track digital efforts effectively.
- Digital Marketing For Nonprofits
- Google Ad Grants: qualifications, optimization, and core concepts
- Tracking success with Digital Marketing
- Where to focus your marketing dollars during a crisis