Date/Time
May 13, 2026
12:00 pm - 1:00 pm
(Eastern Standard Time)
Running paid ads isn’t just about boosting posts—it’s about building a strategic, data-driven approach that drives real results. But with so many platforms and tactics available, how do you know what will actually work for your organization?
In this webinar, we’ll cut through the complexity and help you understand what truly matters when it comes to paid media performance, including:
How paid advertising works – Understanding the differences between search and social, how platforms like Google, Microsoft Advertising, Facebook, Instagram, and LinkedIn operate, and what drives success across each
The foundation of high-performing campaigns – How clear goals, conversion tracking, audience targeting, messaging alignment, and landing page experience all work together to generate results
Where to focus your strategy and budget – When to use search vs. social, how to allocate spend effectively, and how to align campaigns with your goals
What to watch out for – Common pitfalls that hurt performance and how ongoing optimization, testing, and measurement improve results over time.
Guest Speakers
Jacqueline Horton
Client Success
Wakefly
Ryan McQuarrie
Digital Strategist
Wakefly
Dean Dorazio
CEO & Partner
Wakefly
Location
Webinar