Jack's Journal - December 2021

Effective Altruism

Jack Horak
Director of Nonprofit Education & Consulting
TANGO

One of the most interesting developments I encountered during my career in the nonprofit sector, is that of metrics — the growing movement to develop standards by which the effectiveness of charitable spending and programs can be measured with some degree of objectivity.   The reasoning goes that those charitable or nonprofit programs and organizations that can demonstrate with facts, figures and statistics that they are having a real-world impact will be better able to attract funding.

For example, see my article and short video at TANGO Alliance Insists Nonprofits be Accountable  at TANGO Alliance Insists Nonprofits Be Accountable – InsideCharity.org where the topic is discussed in some detail.

I decided to write on this topic again after learning about a new variation on this theme that takes the form and title “Effective Altruism” and here is a link to a Web Page explaining the movement’s tenets and  goals Introductory EA Program – Effective Altruism.

For an even deeper dive into the topic, I recommend a May 21, 2021 Article in Harvard Political Review entitled Effective Altruism: An Interview with Steven Pinker. Effective Altruism: An Interview with Steven Pinker – Harvard Political Review (harvardpolitics.com).   Pinker is one of our cultures’ leading intellectuals and a Professor of Psychology at Harvard University, and his thinking is provocative and deserves serious consideration.

July 2025 – Founders Forum by Rollin Schuster

I’m writing this TANGO Trends commentary from a plane heading to two days of meetings in Austin TX. There is significant interest in establishing a TANGO hub there. Austin has a strong sense of community and a vibrant culture that is now host to over 16,000 nonprofit organizations. I’m looking forward to seeing what develops…remember, the bigger we get the more we can do to support the sector!

Does SEO Still Matter in the Age of AI?

The rapid rise of artificial intelligence has transformed digital marketing, and nonprofits aren’t exempt. In recent blog posts, Cause Inspired has explored how Google’s AI-powered AI Max campaign type is changing the way Google Ad Grant accounts perform, and how AI is shifting search behavior overall. But there’s one foundational piece that remains as important as ever: Search Engine Optimization (SEO).

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Jack Horak
Director of Nonprofit Education & Consulting

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877-708-2646
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